HEED READS

A man reads a newspaper from the Heed PR post "What Do Reporters Hate? Don't Commit These 5 PR Sins"

What Do Reporters Hate? Don’t Commit These 5 PR Sins

By Natalie Martin | October 3, 2018

Whatever you do, dear PR pro, don’t commit these 5 PR sins.  If you’re reading this blog, there’s a good…

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Natalie Roy Martin

Celebrate! Heed PR’s Co-Founder, Natalie Roy Martin, Is On Board Full-Time

By David Martin | October 1, 2018

To Meet Demand Heed PR Adds Full-Time Co-Founder, Natalie Roy Martin. As co-founder, Natalie Roy Martin will direct operations for…

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A man texts on an iPhone from the Heed PR article "Media Pitching? Be An Expert, Not An Advertiser"

Media Pitching? Be An Expert, Not An Advertiser

By David Martin | June 6, 2018

(News flash) If your media engagement strategy makes you seem like you’re always trying to get free advertising, you won’t…

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No Megaphone: Earn Media By Joining Conversations Instead

By David Martin | May 23, 2018

When working on an exciting business development, it’s natural to want to grab a megaphone and yell, “Hey, look at…

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Three women speak at a business from the Heed PR article "Why PR Pros Need Leadership Facetime"

Why PR Pros Need Leadership Facetime

By David Martin | May 17, 2018

It’s not a radical concept: PR pros need leadership facetime so they can be accurate and effective mouthpieces for your…

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A newspaper crumpled into a park bench from the Heed PR post "How To Make Sure You Don’t Do Worthless PR"

How To Make Sure You Don’t Do Worthless PR

By David Martin | May 7, 2018

As is the case with many professions, PR is worthless when pursued incorrectly. And the best way to achieve worthless…

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Two hands holding coffee beans from the Heed PR post "What Is PR? And Why Do I Want This Coffee?"

What Is PR? And Why Do I Love This Coffee?

By David Martin | May 1, 2018

So, what is PR, exactly? Is it marketing or is it something else entirely? And, if it is different from…

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A woman smiles as she types on her laptop from the Heed PR post "5 Essential Traits In Good PR Professionals"

5 Essential Traits In Good PR Professionals

By David Martin | April 24, 2018

The best practitioners of every trade typically share certain characteristics. Here are 5 essential traits possessed by good PR professionals.…

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A man looks frustratingly at his laptop screen from the Heed PR post "If You’re Leading With Your Press Release, You’re Losing"

If You’re Leading With Your Press Release, You’re Losing

By David Martin | April 23, 2018

Yes, the press release is still an essential part of the public relations profession. But if your earned media strategy…

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Heed Public Relations horizontal logo from the Heed PR post "Why I Started Heed Public Relations"

Why I Started Heed Public Relations

By David Martin | April 22, 2018

Heed Public Relations exists because there are no two identical businesses, and you don’t deserve a cookie-cutter public relations strategy.…

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