Archive for April 2018
5 Essential Traits In Good PR Professionals
The best practitioners of every trade typically share certain characteristics. Here are 5 essential traits possessed by good PR professionals. Not too long ago I was asked to guest lecture a group of undergraduates on the 101s of public relations. It was a fun exercise, but also daunting — how to distill a profession into…
Read MoreIf You’re Leading With Your Press Release, You’re Losing
Yes, the press release is still an essential part of the public relations profession. But if your earned media strategy is over-reliant on them, you’re going to be mired in frustration. It comes as no surprise to me when non-PR folks think of public relation pros as little more than press release generators. After all,…
Read MoreWhy I Started Heed Public Relations
Heed Public Relations exists because there are no two identical businesses, and you don’t deserve a cookie-cutter public relations strategy. “Man, that’s an eclectic résumé.” No. No one has ever actually said that to me, but I’m pretty sure if I showed you my work history you’d think something along those lines. Among other items…
Read More