Archive for May 2018

Why PR Pros Need Leadership Facetime

Three women speak at a business from the Heed PR article "Why PR Pros Need Leadership Facetime"

It’s not a radical concept: PR pros need leadership facetime so they can be accurate and effective mouthpieces for your brand. Do you remember the game of telephone from your elementary school years? You and your classmates would line up, and the first one in line would whisper something to the next person. The message…

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How To Make Sure You Don’t Do Worthless PR

A newspaper crumpled into a park bench from the Heed PR post "How To Make Sure You Don’t Do Worthless PR"

As is the case with many professions, PR is worthless when pursued incorrectly. And the best way to achieve worthless PR is to have no clear idea what you want from it. “I just want a big splash. That’s it.” That statement right there, friends, is not a North Star we ever want to chart…

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What Is PR? And Why Do I Love This Coffee?

Two hands holding coffee beans from the Heed PR post "What Is PR? And Why Do I Want This Coffee?"

So, what is PR, exactly? Is it marketing or is it something else entirely? And, if it is different from marketing, how do the two work together? Oh, and what about advertising? “Marketing and PR, it’s all the same.” We were sitting on the patio of a riverfront restaurant, enjoying a couple beers and some…

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