Archive for May 2018
No Megaphone: Earn Media By Joining Conversations Instead
When working on an exciting business development, it’s natural to want to grab a megaphone and yell, “Hey, look at us!” But there is a better way to earn media. The first time I was given the PR controls for an organization, I stunk at it. And I mean dumpster funk stinky. Not because I…
Read MoreWhy PR Pros Need Leadership Facetime
It’s not a radical concept: PR pros need leadership facetime so they can be accurate and effective mouthpieces for your brand. Do you remember the game of telephone from your elementary school years? You and your classmates would line up, and the first one in line would whisper something to the next person. The message…
Read MoreHow To Make Sure You Don’t Do Worthless PR
As is the case with many professions, PR is worthless when pursued incorrectly. And the best way to achieve worthless PR is to have no clear idea what you want from it. “I just want a big splash. That’s it.” That statement right there, friends, is not a North Star we ever want to chart…
Read MoreWhat Is PR? And Why Do I Love This Coffee?
So, what is PR, exactly? Is it marketing or is it something else entirely? And, if it is different from marketing, how do the two work together? Oh, and what about advertising? “Marketing and PR, it’s all the same.” We were sitting on the patio of a riverfront restaurant, enjoying a couple beers and some…
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