Archive for June 2018

Media Pitching? Be An Expert, Not An Advertiser

A man texts on an iPhone from the Heed PR article "Media Pitching? Be An Expert, Not An Advertiser"

(News flash) If your media engagement strategy makes you seem like you’re always trying to get free advertising, you won’t be happy with the results. Try this: Be an expert, not an advertiser. It’s a simple concept. If you want to have a good relationship with members of the media and get coverage that means…

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