Archive for February 2019
Earned Media: 3 Reasons You Should Win Your Home Market First
Everyone wants to score earned media wins with top tier outlets. That’s fine. But, more often than not, you should prioritize winning in your own backyard first. I’ll be honest: Some of the most frenzied hi-five sessions I’ve experienced as a PR pro have come when I’ve placed a story in a big-name outlet. Which…
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