If you’re a startup founder racing toward launch day, you’re probably juggling more than you thought humanly possible. Between last-minute bug fixes, investor updates, and sleepless nights, it’s easy to push public relations to the back burner.

But here’s the truth: PR can be a game-changer — if you start early enough.

Waiting until the week before launch to think about media outreach is a common trap, and one that rarely delivers the results founders hope for.

David had the chance to write about this recently for Hypepotamus. In his article, he details when a business should begin focusing on PR and the benefits one can expect from appropriately timed planning.

If you’re planning a product launch, raising a round, or just trying to get on the radar, this one is a must-read. Check out the full article here.