It’s one of the questions we hear more than any other: Where does marketing end and PR begin?

The truth is, the line between the two isn’t always clear — and that’s exactly what David explored in a recent piece for Hypepotamus. He breaks down how marketing is rooted in your what (the product or service you’re selling), while PR is centered on your why (the deeper story that builds trust, credibility, and long-term loyalty).

If you’ve ever wondered how PR and marketing really work together — and why your why matters more than you think — this article is a must-read.

Read the full article here.