Last week, David Martin joined Zach England on Beyond the Bar: Chattanooga Stories, a podcast by England Injury Law, for a wide-ranging conversation about Chattanooga, entrepreneurship, and the journey that led to founding Heed Public Relations.

During the episode, David reflected on moving to Chattanooga as a UTC student in 1999, discovering a career in communications after graduate school, and eventually launching Heed PR with his wife and business partner, Natalie. He also shared lessons learned from helping startups earn national media attention, discussed why Chattanooga has become such a special place to build a business, and explained Heed’s mission of partnering with organizations that make the community stronger. Along the way, the conversation touched on everything from his time at Bellhop and the city’s entrepreneurial ecosystem to what it’s really like to run a business with your spouse.

If you’re interested in Chattanooga, entrepreneurship, public relations, or Chattanooga Mocs basketball, it’s a fun conversation worth a listen. Check it out here.