Posts by David Martin

Celebrate! Heed PR’s Co-Founder, Natalie Roy Martin, Is On Board Full-Time

Natalie Roy Martin

To Meet Demand Heed PR Adds Full-Time Co-Founder, Natalie Roy Martin. As co-founder, Natalie Roy Martin will direct operations for the fast-growing agency Times Free Press coverage here. Chattanooga, Tennessee (September 21, 2018) — Heed PR, a Chattanooga-based public relations agency launched in Spring 2018, has welcomed Natalie Roy Martin onboard as a full-time co-founder…

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Media Pitching? Be An Expert, Not An Advertiser

A man texts on an iPhone from the Heed PR article "Media Pitching? Be An Expert, Not An Advertiser"

(News flash) If your media engagement strategy makes you seem like you’re always trying to get free advertising, you won’t be happy with the results. Try this: Be an expert, not an advertiser. It’s a simple concept. If you want to have a good relationship with members of the media and get coverage that means…

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Why PR Pros Need Leadership Facetime

Three women speak at a business from the Heed PR article "Why PR Pros Need Leadership Facetime"

It’s not a radical concept: PR pros need leadership facetime so they can be accurate and effective mouthpieces for your brand. Do you remember the game of telephone from your elementary school years? You and your classmates would line up, and the first one in line would whisper something to the next person. The message…

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How To Make Sure You Don’t Do Worthless PR

A newspaper crumpled into a park bench from the Heed PR post "How To Make Sure You Don’t Do Worthless PR"

As is the case with many professions, PR is worthless when pursued incorrectly. And the best way to achieve worthless PR is to have no clear idea what you want from it. “I just want a big splash. That’s it.” That statement right there, friends, is not a North Star we ever want to chart…

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What Is PR? And Why Do I Love This Coffee?

Two hands holding coffee beans from the Heed PR post "What Is PR? And Why Do I Want This Coffee?"

So, what is PR, exactly? Is it marketing or is it something else entirely? And, if it is different from marketing, how do the two work together? Oh, and what about advertising? “Marketing and PR, it’s all the same.” We were sitting on the patio of a riverfront restaurant, enjoying a couple beers and some…

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5 Essential Traits In Good PR Professionals

A woman smiles as she types on her laptop from the Heed PR post "5 Essential Traits In Good PR Professionals"

The best practitioners of every trade typically share certain characteristics. Here are 5 essential traits possessed by good PR professionals. Not too long ago I was asked to guest lecture a group of undergraduates on the 101s of public relations. It was a fun exercise, but also daunting — how to distill a profession into…

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If You’re Leading With Your Press Release, You’re Losing

A man looks frustratingly at his laptop screen from the Heed PR post "If You’re Leading With Your Press Release, You’re Losing"

Yes, the press release is still an essential part of the public relations profession. But if your earned media strategy is over-reliant on them, you’re going to be mired in frustration. It comes as no surprise to me when non-PR folks think of public relation pros as little more than press release generators. After all,…

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Why I Started Heed Public Relations

Heed Public Relations horizontal logo from the Heed PR post "Why I Started Heed Public Relations"

Heed Public Relations exists because there are no two identical businesses, and you don’t deserve a cookie-cutter public relations strategy. “Man, that’s an eclectic résumé.” No. No one has ever actually said that to me, but I’m pretty sure if I showed you my work history you’d think something along those lines. Among other items…

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