HEED READS

A newspaper crumpled into a park bench from the Heed PR post "How To Make Sure You Don’t Do Worthless PR"

How To Make Sure You Don’t Do Worthless PR

By David Martin | May 7, 2018

As is the case with many professions, PR is worthless when pursued incorrectly. And the best way to achieve worthless…

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Two hands holding coffee beans from the Heed PR post "What Is PR? And Why Do I Want This Coffee?"

What Is PR? And Why Do I Love This Coffee?

By David Martin | May 1, 2018

So, what is PR, exactly? Is it marketing or is it something else entirely? And, if it is different from…

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A woman smiles as she types on her laptop from the Heed PR post "5 Essential Traits In Good PR Professionals"

5 Essential Traits In Good PR Professionals

By David Martin | April 24, 2018

The best practitioners of every trade typically share certain characteristics. Here are 5 essential traits possessed by good PR professionals.…

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A man looks frustratingly at his laptop screen from the Heed PR post "If You’re Leading With Your Press Release, You’re Losing"

If You’re Leading With Your Press Release, You’re Losing

By David Martin | April 23, 2018

Yes, the press release is still an essential part of the public relations profession. But if your earned media strategy…

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Heed Public Relations horizontal logo from the Heed PR post "Why I Started Heed Public Relations"

Why I Started Heed Public Relations

By David Martin | April 22, 2018

Heed Public Relations exists because there are no two identical businesses, and you don’t deserve a cookie-cutter public relations strategy.…

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