A lot of what we do is helping our clients understand what’s “news.” In some cases, that might mean convincing them that it’s a great idea to share a piece of important information or an exciting update in a press release. In other cases, it’s explaining that while the topic at hand might be interesting to them, it might not be considered “news” outside their own office. In others still, an update might be great news — but the timing isn’t quite right.

David recently had the chance to talk about the nuances of discerning what’s news with our friends at Hypepotamus. Although this article is targeted toward startups, it’s a great read for any business owner considering leveraging earned media as a part of their growth plan.

Check it out here.