The Life Cycle of a (Good) PR Program

By Natalie Martin | August 14, 2019

Just the other day, I spent some time with a friend, her new baby, and her toddler. Big sister is…

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Want a business blog? Answer these 3 questions first.

By David Martin | May 7, 2019

Having a regularly updated blog is a great business asset. But before you jump on the blog train, ask yourself…

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Earned Media: 3 Reasons You Should Win Your Home Market First

By David Martin | February 1, 2019

Everyone wants to score earned media wins with top tier outlets. That’s fine. But, more often than not, you should…

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A man reads a newspaper from the Heed PR post "What Do Reporters Hate? Don't Commit These 5 PR Sins"

What Do Reporters Hate? Don’t Commit These 5 PR Sins

By Natalie Martin | October 3, 2018

Whatever you do, dear PR pro, don’t commit these 5 PR sins.  If you’re reading this blog, there’s a good…

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Natalie Roy Martin

Celebrate! Heed PR’s Co-Founder, Natalie Roy Martin, Is On Board Full-Time

By David Martin | October 1, 2018

To Meet Demand Heed PR Adds Full-Time Co-Founder, Natalie Roy Martin. As co-founder, Natalie Roy Martin will direct operations for…

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A man texts on an iPhone from the Heed PR article "Media Pitching? Be An Expert, Not An Advertiser"

Media Pitching? Be An Expert, Not An Advertiser

By David Martin | June 6, 2018

(News flash) If your media engagement strategy makes you seem like you’re always trying to get free advertising, you won’t…

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No Megaphone: Earn Media By Joining Conversations Instead

By David Martin | May 23, 2018

When working on an exciting business development, it’s natural to want to grab a megaphone and yell, “Hey, look at…

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Three women speak at a business from the Heed PR article "Why PR Pros Need Leadership Facetime"

Why PR Pros Need Leadership Facetime

By David Martin | May 17, 2018

It’s not a radical concept: PR pros need leadership facetime so they can be accurate and effective mouthpieces for your…

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A newspaper crumpled into a park bench from the Heed PR post "How To Make Sure You Don’t Do Worthless PR"

How To Make Sure You Don’t Do Worthless PR

By David Martin | May 7, 2018

As is the case with many professions, PR is worthless when pursued incorrectly. And the best way to achieve worthless…

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Two hands holding coffee beans from the Heed PR post "What Is PR? And Why Do I Want This Coffee?"

What Is PR? And Why Do I Love This Coffee?

By David Martin | May 1, 2018

So, what is PR, exactly? Is it marketing or is it something else entirely? And, if it is different from…

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