Market Street Partners Case Study

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Began Partnership: May 2018

Who Is Market Street Partners?: Market Street Partners is a Chattanooga-based accounting firm founded in 2016 by Kyle Bryant and Kevin Rose. MSP was acquired by Smith + Howard in August of 2023 and now serves the Chattanooga market under the Smith + Howard name.

Goal: From the jump, MSP's co-founders wanted to do things differently. They wanted their firm to be approachable, friendly, and forward-thinking in an antiquated industry. After all, a generational shift in business leadership was happening right in front of our eyes, and we were excited about the opportunity to pave our own path forward together.

We set out to ensure that business leaders in our peer group could see themselves reflected in the ethos at MSP, and we aimed to ensure that both seasoned professionals and recent graduates understood that MSP was committed to a fresh approach. MSP created the culture — we picked up the megaphone.

During the course of our partnership, we were involved with the following list of wins: 

  • Financial Times, Fastest-Growing Companies, 2023
  • American Business Awards, Company of the Year, 2023
  • Times Free Press, 20 Under 40 - Kyle Bryant, 2023
  • Inc. 5000, 2023
  • Inside Public Accounting, IPA 500, 2023
  • Accounting Today, MP Elite - Kyle Bryant, 2023
  • Small Business of the Year, Chattanooga Area Chamber of Commerce, 2022
  • Best Places to Work, Edge Magazine, 2022
  • Best Firms for Technology, Accounting Today, 2022
  • Best Firms to Work For, Accounting Today, 2022
  • Fastest-Growing Firms, Inside Public Accounting, 2022

These wins serve as examples of our efforts to lift up an amazing small, local business, and ultimately positioned the company for its 2023 merger with Smith + Howard. We were looped in at every impasse to develop and implement strategies to support the business’s goals, and we couldn’t be prouder of the results.

Media Hits Since Beginning of Partnership (As of November 2023): 73

Awards Earned: 11

Covered: Locally | Regionally | Nationally

Earned Media In: Print | Digital | Podcasts | Panels/Conferences

Some of Our Work


Chattanooga's Market Street Partners merges with Atlanta accounting firm

MSP FB ShareBlog Image (6)

Kyle Bryant Named One of Accounting Today's 2023 MP Elite

msp small biz of the year

The Winners Are: 2022 Small Business Awards

Some Words from Our Partner...

kyle-bryant2 small bw

Kyle Bryant, Managing Partner, Market Street Partners (Now Smith + Howard)

"Heed’s understanding of the value of PR and how to build and implement a successful program is hard to match. They understand the battles that entrepreneurs and small business owners face every day, and they know how to deliver results that truly matter. My business has benefited from Heed PR, and I know yours will too."

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