Archive for September 2021

At Heed PR, we’ve worked with many startups. We’ve also worked with numerous organizations that have scrapped sizable portions of their previous business models to replace them with something wholly new, therefore sharing much in common with startups. Though startups and reborn companies are usually very excited to talk about their fresh products or services…

When prospective clients meet with us about how we can serve their business from a public relations standpoint, one of the truths we stress is that this is a partnership they must be engaged in and prioritize. PR simply can’t be approached as a SaaS solution, something you view as a “set it and forget…

I will give you the bottom line up front: Your company isn’t Apple, you aren’t releasing the iPhone 13, and therefore, don’t expect media coverage like you are. (Ouch! I hope that didn’t sting too much.) Just like with search engine optimization, there is no silver bullet when driving media coverage of an announcement, new…