Archive for January 2022

Do you have a friendly acquaintance or professional peer who you only hear from when they need something? Maybe this person was once a friend, but they’ve made a hard pivot to try and sell you on their services, or worse yet, ask you for free advice. ($100 says you can see this person in…

“Quality or quantity” is a discussion that transcends numerous aspects of our lives. It’s no different when it comes to a media list. There are plenty of PR pros out there that will tout their email lists that have entries in the tens of thousands. But do you think they have relationships with tens of…