Archive for October 2021

When we’re talking with clients, we talk a lot about the “people” aspect of their business. In a world where there are countless options for nearly any product or service, we continually tell our clients that it’s critical to humanize their brand.  Why? Think about the last time you asked for a referral from a…

So, today we’re talking about a common mistake we’ve seen companies make with their public relations strategy: treating it like a New Year’s resolution for getting back to the gym. When January rolls around, you’re ready to make a change! You’re focused on your goals! You’re ready to amp up the workouts to shed holiday…